Partnership and wholesale opportunities
We are always looking to work with premium retailers, distributors, operators and cultural partners who share our commitment to quality and craft - bringing authentic Hong Kong milk tea to new audiences, in the UK and beyond.
Why partner with CHA DONG
We're always looking to work with ambitious operators, retailers and cultural partners who share our belief that Hong Kong's tea culture deserves a global stage.
Since founding CHA DONG in London in 2021, we've become the first bottled milk tea brand recognised at the UK Great Taste Awards - and earned our place in premium retail, available at both Harrods and Selfridges Food Hall.
Today, you can find us at over 60 locations across the UK, spanning retail and restaurant groups, with all distribution handled by our growing team in London.
Beyond retail, we've had the opportunity to partner with global brands and cultural institutions including Cathay Pacific, Sotheby's and the Horniman Museum.
Whether you're looking to bring CHA DONG to your local market, seeking something genuinely distinctive for your shelves or restaurant, or have a collaboration idea - we'd like to hear from you. We approach every partnership as a long-term relationship, and for the right partner we're open to going beyond our existing range.
Current opportunities
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Operators in APAC, EMEA and UK Midlands
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2027 Chinese New Year collaborations
We're always happy to chat, even if the idea is still taking shape - drop us a note below and we'll take it from there!
